Branded - Tetraffic Brand Identity

Tetraffic is a brand that ensures people get up-to-date traffic alerts of the area near them. Tetraffic also provides outstanding logistics services and connects drivers with passengers."



Challenge

Create a brand naming and brand identity design for a brand that ensures people get up-to-date traffic alerts of the area near them. Tetraffic also provides outstanding logistics services and connects drivers with passengers.







Solution

I started with brand naming with the strategic documents, and I was able to develop naming architecture and naming strategy for Tetraffic. Using design synthesis and insight from the research, we develop a design roadmap and brand experience across the brand. 

The logo is derived from 'tera' which means four and arrows to signify directions.





The impact

We brainstormed a simple, short and easy-to-pronounce name using a naming matrix. We also dived into domain availability, naming sensitivity and trademark. We developed a fun and lively brand experience across the brand touchpoints with easy-to-use interface design.