Tetraffic is a brand that ensures people get up-to-date traffic alerts of the area near them. Tetraffic also provides outstanding logistics services and connects drivers with passengers."
Challenge
Create a brand naming and brand identity design for a brand that ensures people get up-to-date traffic alerts of the area near them. Tetraffic also provides outstanding logistics services and connects drivers with passengers.
Solution
I started with brand naming with the strategic documents, and I was able to develop naming architecture and naming strategy for Tetraffic. Using design synthesis and insight from the research, we develop a design roadmap and brand experience across the brand.
The logo is derived from 'tera' which means four and arrows to signify directions.
The impact
We brainstormed a simple, short and easy-to-pronounce name using a naming matrix. We also dived into domain availability, naming sensitivity and trademark. We developed a fun and lively brand experience across the brand touchpoints with easy-to-use interface design.
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Posted Mar 8, 2024
Tetraffic is a brand that ensures people get up-to-date traffic alerts of the area near them. Tetraffic also provides outstanding logistics services and connect