Funmerg is the ideal solution for teams looking for a virtual platform that prioritizes mental health and well-being while providing interactive and engaging meetings. Funmerg provides a user-friendly platform that fosters team expansion, validates team efforts, and boosts engagement. With Funmerg, teams can connect, collaborate and engage remotely in a way that transcends geographical barriers and enhances their overall productivity and well-being

Funmerg CEO reached out for brand naming and brand identity design and a virtual platform that prioritizes the mental health and well-being of users. In a way to provide interactive and engaging virtual meetings.

Funmerg's brand identity needs to provide a user-friendly platform that fosters team expansion, validates team efforts, and boosts engagement.

We started with brand naming with the strategic documents I was able to develop naming architecture and naming strategy for Funmerg. Using design synthesis and insight from the research, we develop a design roadmap and brand experience across the brand. 

The logo mark connotes teaming, fun and enjoyment. Elements from the logo were used to develop the brand visuals.

We brainstormed a simple, short and easy-to-pronounce name using a naming matrix. We also dived into domain availability, naming sensitivity and trademark. We developed a fun and lively brand experience across the brand touchpoints with easy-to-use interface design.