Branded - Funmerg brand identity

Funmerg is the ideal solution for teams looking for a virtual platform that prioritizes mental health and well-being while providing interactive and engaging meetings. Funmerg provides a user-friendly platform that fosters team expansion, validates team efforts, and boosts engagement. With Funmerg, teams can connect, collaborate and engage remotely in a way that transcends geographical barriers and enhances their overall productivity and well-being



Challenge

Funmerg CEO reached out for brand naming and brand identity design and a virtual platform that prioritizes the mental health and well-being of users. In a way to provide interactive and engaging virtual meetings.

Funmerg's brand identity needs to provide a user-friendly platform that fosters team expansion, validates team efforts, and boosts engagement.





Solution

We started with brand naming with the strategic documents I was able to develop naming architecture and naming strategy for Funmerg. Using design synthesis and insight from the research, we develop a design roadmap and brand experience across the brand. 

The logo mark connotes teaming, fun and enjoyment. Elements from the logo were used to develop the brand visuals.









The impact

We brainstormed a simple, short and easy-to-pronounce name using a naming matrix. We also dived into domain availability, naming sensitivity and trademark. We developed a fun and lively brand experience across the brand touchpoints with easy-to-use interface design.