Brand Plus- Payterminal Brand identity

Payterminal aims to provide access to financial services, Instant frictionless movement of money, and exchange of value between people, businesses, and regions.





Challenge

Payterminal CEO and Co-founder reached out for brand identity design and messaging for a financial app. The idea is to create an urban, youthful and bold identity that connects with Nigerians. Payterminal aims to provide access to financial services, Instant frictionless movement of money, and exchange of value between people, businesses, and regions.





Solution

We revisited the brand strategy document to get insight into the brand vision, mission and purpose. Using the brand cores, we did research, mapped out competitors and positioned the brand accordingly. After Payterminal positioning, we crafted the brand personalities, brand voice and brand messaging.

Using design synthesis and insight from the research, we develop a design roadmap and brand experience across the brand. The logo mark connotes fast processing and speedy transactions forming the letter P the first letter of the brand. Elements from the logo were used to develop the brand visuals.







Payterminal Product Design

We use the design synthesis and insight from the research to develop user flow, information architecture the overall UX design. With the UX, we designed the mobile app.





The impact

We developed a youthful brand experience across the brand touchpoints with an easy-to-use interface design for the mobile app. Payterminal is now live with about 5000 downloads.

After testing the mobile app and website, we received positive reviews for easiness and platform flexibility which commiserate with the big idea of the leadership team of providing a platform that offers a straightforward one-click payment system for all your purchases, providing a seamless experience from start to end.