Brand Plus - Skybarrel brand identity

Skybarrel Solutions is a strategy, consulting, and technology firm that designs innovative solutions to help build healthy, secure, and sustainable communities in our nation and around the world. We leverage the combined experience of our diverse subject matter experts to develop data-driven, research-informed answers to the world’s most complex challenges—ensuring our clients achieve their vision and goals.



Challenge

Skybarrel Leadership came to me for their brand development. Our client wants to develop a tech brand and sub-brands that focus on providing IT Solutions to boost brand and businesses. Skybarrel wanted a brand that communicates IT transformation, modern and techy.

The idea is to develop a brand strategy and identity design for the brand. To address most IT challenging issues by providing strategic, financial, operational, human capital, and IT Solutions to grow your business. Skybarrel leadership didn't know what step to take and how to approach this big idea into a brand that provides these solutions.







Solution

We started the brand development with a brand strategy. The strategic section took eight weeks which included both brand strategy and brand identity design. We started the strategic session by developing the brand cores and identifying the big idea to attach the brand to. We spent some time with research mapping competitors' landscape and checking customer behaviour across the market sector.

We collected brand data, analyzed the data and extracted informed insight for the development of brand strategy. We use the strategy to map out the brand architecture and the brand and visual identity across possible touchpoints. 

The logo mark connotes a fast transformation process that occurs forming the letter S the first letter of the brand. This mark was used to create stunning visual designs across the brand touchpoints.







The impact

I developed a strategic roadmap for brand experience, future brand campaigns and digital assets. We also clarified the brand architecture. Skybarrel Academic, the babby brand for Skybarrel.

Skybarrel was launched in 2022 and has increased its academy to 100 students in the United States and more than $100000 in revenue.

Skybarrel