A global 50th-anniversary creative-technologic activation for Camper, executed across 43 stores worldwide (8 countries). We engineered three custom IoT objects that capture and instantly display private, user-submitted messages in real-time.

The “50 Years Young.” campaign needed a physical and digital presence in stores that embodied irreverence, innovation, and interaction.

A global 50th-anniversary createch activation for Camper, executed across 43 top stores worldwide. We engineered three unique IoT installations including LED bars, a transparent screen, and a mini bridge, that brought the "50 Years Young." campaign claim to life. Customers interact by scanning a QR code near the object, instantly sending a private message for real-time display on the physical installation.

My role, involved: Project Direction · User Journey · Creative Content Supervision (3D, Motion Design, UX/UI Design) · IoT Fabrication · Tech. & Functional Specs (servor, IoT, UGC, WebApp) · Testing & QA · International Deploy · Client facing

My scope of work: own the project end-to-end: from industrial sourcing and prototyping through serial manufacturing, creative & software development, and global rollout. Lead on-site installation in Paris flagship, producing deployment guidelines for all 43 stores in 8 countries, and handing remote software setup internationally. Budget set-up and cost direction and control over the full project.

Client: Camper 

Build partner: From Lighting

Timeframe: 6 months 

Credits (visuals): From Lighting