Arkema: Interactive Showroom "Le Lab"
Mohamadou Nimaga
Arkema HQ showroom: Digital Experiences
Interactive experiences for Arkema’s new showroom ‘Le Lab’ at La Défense, designed for both on-site presentation and web deployment, extending innovation storytelling beyond HQ.
Arkema HQ Showroom - Full User Journey (credits - Bonjour Lab)
Materials science is complex, and too often locked away in labs or internal presentations. How to explain complex innovations and materials in a way that is accessible and adaptable to multiple contexts?
We designed responsive interactive experiences that let audiences play, explore, and understand. Installed in Le Lab and optimized for web, they turned cutting-edge chemistry into intuitive storytelling accessible worldwide.
Motion-reactive digital art sculpture: a real-time generative animation welcoming visitors to the Lab
Arkema Showroom - Experiential zone
My role, involved: Project Direction · Concept · UX Design · User Journey · Creative Content Production Supervision (3D, WebGL, UI Design, Sound Design) · Tech. & Functional Specs · Testing & QA · On-Site Deploy · Client facing
Experiential zone, with touch screens allowing guest to interact with Arkema's major innovations
My scope of work: direct the 8-month end-to-end production: UX strategy & design, content architecture, creative & technical coordination across WebGL, 3D, and Strapi, and on-site hardware deployment at La Défense. Manage dual delivery for showroom installation and web deployment simultaneously. Budget and cost control over the full production.
Dive into Arkema's cutting-edge contributions to the car industry, using a simple tablet.
Place an object behind the transparent display to hear the story of Arkema’s innovation.
Client: Arkema
Agency: WMH x Bonjour Lab
Timeframe: 7 months
Credits (visuals): Arkema, Bonjour Lab, WMH
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Posted Apr 23, 2026
Interactive experiences for Paris La Défense HQ showroom: on-site touchscreens and web deploy, explaining complex materials science through interactive design.
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Timeline
Nov 11, 2024 - Mar 14, 2025
Clients
Arkema
