An AI-powered photobooth that lets users try Ray-Ban Reverse sunglasses and transforms their look into a rock & roll style, recreating the official campaign poster starring Lenny Kravitz, deployed at Les Eurockéennes 2024 and in select boutiques.

To debut the 'Reverse' collection, the brand wanted to create a bold, memorable activation that combined tech-savvy innovation in product try-on with cultural relevance.

We built an AI-powered photobooth trained on a custom dataset. With one photo, it applied Reverse sunglasses and transformed users into rock & roll style portraits, recreating Lenny Kravitz's campaign poster in real time: iconic, personal, and instantly shareable.

My role, involved: Storyboard · Project Director · Client facing · AI Production Lead

My scope of work: lead the full 3-month production: from UX brief and AI engineering specs to on-site deployment at Les Eurockéennes. Coordinate Ray-Ban's brand team, Pavillon Noir agency, the development team, and the hardware setup across festival and retail environments.

Client: Ray-Ban 

Agency: Pavillon Noir x Bonjour Lab 

Timeframe: 3 months 

Credits (visuals): Ray-Ban, Pavillon Noir, Bonjour Lab