An infinity room, transforming emotions captured by EEG headset into visual input (colours and shape) interacting in real-time with designed landscapes.
ANJAC HQ Immersive Showroom - Case (credits - SUPERBIEN)
Anjac wanted to present its story and offer an exclusive sensory experience to its VIP visitor.
The showroom needed to go beyond static displays, to be a space at the intersection of science, design, innovation and emotions.
Guest, experiencing the interactive experience in the Infinity Room
Moisturizer and products for visitors to use to see in real-time their feeling translated to generative design at Anjac's showroom.
How to design an immersive environment that reflects Anjac’s innovations while offering a cutting-edge experience?
We created a generative environment powered by EEG headset inputs, translating brain activity into evolving designs displayed in the room, making science personal and immersive.
EEG headset EMOTIV Insight - sitting in the room
My role, involved: Project Direction · User Experience · Creative Content Production Supervision (AI, Generative Design) · Tech. & Functional Specs (Servor, Remote system, Hardware set-up) · Testing & QA · On-Site Deploy · Client facing
Generative design made for Anjac's infinity room, where visitors can interact with the design in real-time using an EEG headset capturing their emotions.
My scope of work: coordinate production across a multi-partner setup: Superbien (creative direction), and internal EEG engineering & creative coders teams. Manage hardware deployment and software integration on-site at Anjac's Paris HQ.
End results of the experience, showing emotions captured with the EEG headset, intensity and impact on design.