Anjac HQ Showroom: EEG Infinity Room by Mohamadou NimagaAnjac HQ Showroom: EEG Infinity Room by Mohamadou Nimaga

Anjac HQ Showroom: EEG Infinity Room

Mohamadou Nimaga

Mohamadou Nimaga

Anjac HQ showroom: EEG Infinity Room

An infinity room, transforming emotions captured by EEG headset into visual input (colours and shape) interacting in real-time with designed landscapes.
ANJAC HQ Immersive Showroom - Case (credits - SUPERBIEN)
Anjac wanted to present its story and offer an exclusive sensory experience to its VIP visitor.
The showroom needed to go beyond static displays, to be a space at the intersection of science, design, innovation and emotions.
Guest, experiencing the interactive experience in the Infinity Room
Guest, experiencing the interactive experience in the Infinity Room
Moisturizer and products for visitors to use to see in real-time their feeling translated to generative design at Anjac's showroom.
Moisturizer and products for visitors to use to see in real-time their feeling translated to generative design at Anjac's showroom.
How to design an immersive environment that reflects Anjac’s innovations while offering a cutting-edge experience?
We created a generative environment powered by EEG headset inputs, translating brain activity into evolving designs displayed in the room, making science personal and immersive.
EEG headset EMOTIV Insight - sitting in the room
EEG headset EMOTIV Insight - sitting in the room
My role, involved: Project Direction · User Experience · Creative Content Production Supervision (AI, Generative Design) · Tech. & Functional Specs (Servor, Remote system, Hardware set-up) · Testing & QA · On-Site Deploy · Client facing
Generative design made for Anjac's infinity room, where visitors can interact with the design in real-time using an EEG headset capturing their emotions.
Generative design made for Anjac's infinity room, where visitors can interact with the design in real-time using an EEG headset capturing their emotions.
My scope of work: coordinate production across a multi-partner setup: Superbien (creative direction), and internal EEG engineering & creative coders teams. Manage hardware deployment and software integration on-site at Anjac's Paris HQ.
End results of the experience, showing emotions captured with the EEG headset, intensity and impact on design.
End results of the experience, showing emotions captured with the EEG headset, intensity and impact on design.
Anjac intro - Emotion captured
Anjac intro - Emotion captured
Client: ANJAC 
Agency: Superbien x Bonjour Lab 
Timeframe: 3 months 
Credits (visuals): SUPERBIEN x Bonjour Lab
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Posted Apr 23, 2026

Generative immersive room translating real-time brainwave data into evolving visual landscapes via EMOTIV Insight EEG headset.

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Timeline

Sep 2, 2024 - Dec 13, 2024

Clients

Superbien

Anjac