A poetic film blending heritage and innovation, reimagining Guerlain’s Bee Bottle for its 170th anniversary, through the lens of a bespoke AI model, built and trained exclusively for the project.

For Guerlain, celebrating 170 years of the Bee Bottle meant honoring its past while exploring innovative storytelling. In 2023, AI offered a powerful medium, as long as it could serve a story both meaningful and true to its legacy.

We trained a custom-made AI model on Guerlain’s archives, and generated more than 1,800 images that reinterpreted the Bee Bottle across artistic movements and imagined futures. Guided by human creativity, these visuals became a poetic short film bridging 1853 with 2053 and beyond.

The video was viewed 830,000 views in a month, and generated 10+ Million impressions on Guerlain's social medias.

Premiered at VivaTech, it earned multiple international awards such as European Design Awards, and marked LVMH's first public-facing AI-generated creative project.

My role, involved: Storyboard · Project Director · Client facing · AI Production Lead

My scope of work: lead dataset curation in collaboration with Guerlain's brand team and mnstr agency. Structure the full 5-month production workflow across creative and technical teams, from model training to final film delivery. Guerlain's brand & LVMH legal teams facing.

Client: Guerlain Agency: mnstr x Bonjour Lab Timeframe: 5 months Credits (visuals): mnstr x Bonjour Lab