Aurelia - Brand Identity
Laurajane Watson
Overview
This brand identity was for an affordable perfume brand, who wanted custom cards to display next to the sample bottles for testing the scents. They also wanted a square, easily wrapped packaging design, as they liked the feel emulated by high-end perfume sets during the holiday season.
Approach
Their brand tone of voice is fun and young, which was the ideology behind the hand-drawn flower pattern.
I chose a modern typeface for their logo to elevate their branding and provide an affordable, but luxury experience 🌸
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Posted Aug 2, 2024
Hand-drawn illustration coupled with modern typefaces paved the way for this brand identity.
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