Aurelia - Brand Identity

This brand identity was for an affordable perfume brand, who wanted custom cards to display next to the sample bottles for testing the scents. They also wanted a square, easily wrapped packaging design, as they liked the feel emulated by high-end perfume sets during the holiday season.

Their brand tone of voice is fun and young, which was the ideology behind the hand-drawn flower pattern.

I chose a modern typeface for their logo to elevate their branding and provide an affordable, but luxury experience 🌸