Bellissimo Bubbles taps into feminine energy, creating cosmetics that promote relaxation, self-care and equality. They particularly focused on pampering for a Gen Z audience, but also extending to older ages for those that are young at heart.

Trending content on social media during the research stage shaped the design concept. Results showed that Gen Z creators and audiences alike actively consume GRWM, fashion and beauty content; especially media compliant with 'aesthetic culture'. This paved the way for the colour palette choice, paired with soft & curvy shapes 🫧