The BedPost Magazine is a bespoke internal document distributed internally to over 2,000 cross-functional employees at Dreams. The content includes sections discussing retail, ESG, events and wellbeing.

The logo, style and execution was conceptualised by myself, as a result of ideation sessions with the Internal Communications team and the Chief Marketing Officer. I worked to translate their aspirational ideas into a physical 20-page booklet with a signature defined style, derived from their main brand identity 📖