The BedPost - Magazine/Print Design
Laurajane Watson
Overview
The BedPost Magazine is a bespoke internal document distributed internally to over 2,000 cross-functional employees at Dreams. The content includes sections discussing retail, ESG, events and wellbeing.
Approach
The logo, style and execution was conceptualised by myself, as a result of ideation sessions with the Internal Communications team and the Chief Marketing Officer. I worked to translate their aspirational ideas into a physical 20-page booklet with a signature defined style, derived from their main brand identity 📖
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Posted Aug 2, 2024
A large-scale print design project derived from a main brand identity.
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