New York Socialite Footwear collection

Lydia Howard

Fashion Designer
Technical Support Specialist
Product Manager
Adobe Illustrator
Google Sheets
Slack

Design Brief

Create a footwear collection for a 35 year old New York socialite. Must consider
Bottomless brunches
Working professional
Day to night transition
Comfort
Unique yet trend driven

Problem & Solution

The client had a dream of creating her own footwear collection. I set about supporting her in finding the right look for the target market that translated her idea to a real working shoe specs, ready for factory sampling.
Goals/Requirements: • Understand the clients vision • Deliver trend lead inspiration • Provide footwear industry knowledge • Sketch and develop uppers, outsoles and technical details • Produce production ready technical specs for factory sampling.

Process

Trend and Market Research
Trend and Product focus
Technical Spec sheets
Final Samples

Results

Design executed successfully and samples made ready for manufacturing. The design systems in place facilitated the process so the client understands the process and feels connected to the creation of their product.

I am incredibly impressed by the results and the dedication to the project

2022

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