Create a footwear collection for a 35 year old New York socialite. Must consider

Bottomless brunches

Working professional

Day to night transition

Comfort

Unique yet trend driven

The client had a dream of creating her own footwear collection. I set about supporting her in finding the right look for the target market that translated her idea to a real working shoe specs, ready for factory sampling.

Goals/Requirements: • Understand the clients vision • Deliver trend lead inspiration • Provide footwear industry knowledge • Sketch and develop uppers, outsoles and technical details • Produce production ready technical specs for factory sampling.

Trend and Market Research

Trend and Product focus

Technical Spec sheets

Final Samples

Design executed successfully and samples made ready for manufacturing. The design systems in place facilitated the process so the client understands the process and feels connected to the creation of their product.