New York Socialite Footwear collection
Lydia Howard
Design Brief
Create a footwear collection for a 35 year old New York socialite.
Must consider
Bottomless brunches
Working professional
Day to night transition
Comfort
Unique yet trend driven
Problem & Solution
The client had a dream of creating her own footwear collection. I set about supporting her in finding the right look for the target market that translated her idea to a real working shoe specs, ready for factory sampling.
Goals/Requirements:
• Understand the clients vision
• Deliver trend lead inspiration
• Provide footwear industry knowledge
• Sketch and develop uppers, outsoles and technical details
• Produce production ready technical specs for factory sampling.
Process
Trend and Market Research
Trend and Product focus
Technical Spec sheets
Final Samples
Results
Design executed successfully and samples made ready for manufacturing. The design systems in place facilitated the process so the client understands the process and feels connected to the creation of their product.
I am incredibly impressed by the results and the dedication to the project
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Posted Oct 3, 2022
Unique footwear mid level footwear collection for the modern day socialite.
