Overview 🔎

Start up brief for new footwear brand, the owner was frustrated with the lack of information received from previous attempts to make her designs. I assisted her in the following

Brand development

Market research

Target Customer

Trend research

Product focus

Design sketches

Material Sourcing

Factory assignment

Sample development

TREND // DESIGN // SOURCING // DEVELOPMENT

Problem & Solution 🤝

The client needed footwear expertise and guidance to develop her brand. As she was unfamiliar with the industry I provided:

Expertise

Mentorship

Industry Knowledge

Design

Network

All in all to make the shoes a reality, we focused on:

Target market and customer

Identified the product and season

Created trend and inspirational boards

Translated her vision into sketches then product

Where she didn't have the industry connections I supported her with factory and material sourcing, sample development and production.

Process 🛣

After initial proposal the brand owner signed up for "How to Start you Footwear Brand". The sign up was lead by video calls and a Slack account was set up for 24/7 communication. We built the footwear brand identity via Pinterest board building, sharing ideas and inspiration. A clear product board was created and design brief formulated. Through shared folders, conference calls and slack we build the product and created the designs ready for A factory and specification sheets.

Results 🎁

Final delivery was a huge success and now awaiting launch for next year.

Takeaways 📣

What are some things you’ve learned from this project? Is there anything you’d do differently?