Overview 🔎
Start up brief for new footwear brand, the owner was frustrated with the lack of information received from previous attempts to make her designs. I assisted her in the following
Brand development
Market research
Target Customer
Trend research
Product focus
Design sketches
Material Sourcing
Factory assignment
Sample development
TREND // DESIGN // SOURCING // DEVELOPMENT
Problem & Solution 🤝
The client needed footwear expertise and guidance to develop her brand. As she was unfamiliar with the industry I provided:
Expertise
Mentorship
Industry Knowledge
Design
Network
All in all to make the shoes a reality, we focused on:
Target market and customer
Identified the product and season
Created trend and inspirational boards
Translated her vision into sketches then product
Where she didn't have the industry connections I supported her with factory and material sourcing, sample development and production.
Process 🛣
After initial proposal the brand owner signed up for "How to Start you Footwear Brand". The sign up was lead by video calls and a Slack account was set up for 24/7 communication. We built the footwear brand identity via Pinterest board building, sharing ideas and inspiration. A clear product board was created and design brief formulated. Through shared folders, conference calls and slack we build the product and created the designs ready for A factory and specification sheets.
Results 🎁
Final delivery was a huge success and now awaiting launch for next year.
Lydia has been fundamental in the process of this brands creation. Thank you, for your support and dedication to me and my success 🗣 Role
Takeaways 📣
What are some things you’ve learned from this project? Is there anything you’d do differently?
2021
