Client is an established brand who was in need of a team member who brought back control and creation to the owner and not a third party development agency. We worked together on her customer profile and aspirational brands. This set a focused target of the product, styling and quality she wanted to achieve. I delivered trend, colour and materials. Together we found the perfect balance of style with price for her customer.

With sales information we worked on newness and product potential. Staying loyal to her current client, incorporating a better quality product and yet moving the styling forward.

After focusing on the right construction we developed simplistic designs with features that worked for the brand. Through trend search we gave instruction for the factory to source available materials, trims and details to renovate the new collection, breathing life into the best sellers.