Brian Atwood Technical Spec Support

Overview 🔎

A new development was required for a younger footwear line to Brian Atwood's famous collection. Illustrations were provided by the designer ready for translation to Spec sheets.

The creation of Il Fratellino

https://ilfratellino.com/















Problem & Solution

The client needed the specs within a couple of weeks inline with the launch date. The spec sheets were delivered within the time line and to a high quality.

Process

1. Illustrated designs with clear construction and materials were delivered and discussed over a video call.

2. Objectives were put in place for the designer and the factory use

3. Construction images sourced and supporting images for materials, finishes and trims.

4. Sketches made into clear flats with measurements and edge treatments for the factory.

5. 1st handover with video call.

6. Adjustments made and logos added to soles and interiors.



Results

The project went smoothly and production went ahead with no more adjustments needed to the specs. The shoes are seeing a huge success online.