Triple j's Hottest 100

The Challenge

The Hottest 100 is the world’s biggest music countdown - an iconic annual countdown of the top 100 songs as voted by triple j’s audiences, broadcast live across the triple j touchpoints. We needed to bring the 2022 countdown to life across Triple j's app and websites.

The Process

This project involved working with many key stakeholders and collaborating broadly with product, accessibility, station, and marketing teams to build a multi-faceted digital experience that would bring the countdown to life across the station’s digital ecosystem.

The Solution

A vibrant digital experience encompassing custom, dynamic app skins for the triple j app as well as a campaign microsite with 6 different releases across the entire campaign including features to enable the audience to gain awareness about the campaign, cast their votes, and follow the countdown on the day.