Meets: An app for party throwers and goers

Manon Drielsma

Graphic Designer
UX Designer
Product Designer
Figma
Mural

The Challenge

Zoomers and Millenials are unsatisfied with the disconnected experience of inviting friends to events and need a simple way to get the word out without requiring multiple platforms and channels.

The Process

The process of building meets incorporated a variety of research methods, design tools, and user feedback to create a human-centred experience.

To understand the needs, motivations, and expectations of the audience, I conducted one-on-one interviews and synthesised the findings into key insights, pain points, and opportunity areas using affinity mapping.

From here, I was able to create user personas, a customer journey map, and design principles to guide and inform the overall experience and direction of the app.

In order to craft the end-to-end experience I then sketched out and prioritised the key features, information architecture, user flows, and wireframes.

Through competitive analysis and research into the target demographic, I then crafted a visual strategy and developed a distinctive look and feel for the user interface.

The Solution

Guided by the rich user insights gathered across the research and testing process, the final Meets prototype encompassed an end-to-end invitation experience for party throwers and goers to collaboratively create, send, and accept event invitations in a simple and connected way.

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