Web Design for a Trusted HVAC Brand

Role: Lead Web Designer Scope: UX/UI Design · Web Strategy · Brand Experience Tools: Figma, WordPress, Elementor, Google Fonts

Strongmen Services is an HVAC company offering reliable air conditioning and heat pump solutions for residential and commercial clients. The brand needed a trustworthy, conversion-focused website to establish credibility and generate local leads through a clear, professional online presence.

Strongmen Services wanted to refresh its digital presence but faced:

An outdated site lacking modern visual hierarchy and structure

No defined content strategy or user flow for service discovery

Low conversion due to unclear CTAs and limited mobile optimization

A need for brand consistency that aligned with its reliable, service-first identity

As Lead Designer, I guided the project from strategy to launch, focusing on usability and trust-building:

Created a clean, responsive layout emphasizing clarity, accessibility, and straightforward navigation.

Defined a cool-toned color palette and strong typography to communicate reliability and professionalism.

Designed key CTAs (“Book a Service,” “Request a Quote”) for clear user conversion paths.

Developed in WordPress using Elementor, ensuring full responsiveness and easy content updates.

Optimized SEO structure, service pages, and contact forms to improve local search performance.

Integrated trust signals through testimonials, certifications, and service guarantees.

The final website delivered a modern, credible, and high-performing digital experience. It improved lead conversion, strengthened brand trust, and gave Strongmen Services a scalable platform for future service expansions — truly reflecting their tagline: “Most Reliable AC & Heat Pump Service.”