DUNA Website Redesign for Compliance Technology

Role: Lead Web Designer Scope: UX/UI Design · Web Strategy · Brand Identity Integration · Responsive Design Tools: Figma, Webflow, Photoshop, After Effects (Lottie), Google Fonts

DUNA is a compliance technology platform redefining trust and transparency for modern businesses. The brand needed a high-impact marketing site that communicates innovation and reliability through a modern, design-driven experience. The goal: position DUNA as “the new standard in compliance.”

DUNA faced a unique balance between corporate credibility and design freshness:

Needed to humanize compliance, a traditionally rigid and technical field

Had to build a story-led hero section that conveys calm authority and clarity

Required a consistent brand system adaptable across product, marketing, and mobile views

Aimed for strong performance and conversion with a focus on “Schedule a demo” as the key CTA

As Lead Designer, I directed both visual design and interaction strategy from concept to live deployment:

Developed a minimal, cinematic hero experience using layered illustrations and realistic device mockups to tell a visual story of simplicity and trust.

Designed a balanced layout system emphasizing whitespace, clear typography, and structured grids for scalability.

Built in Webflow for seamless responsiveness across desktop, tablet, and mobile, leveraging custom code for scroll depth and motion fade effects.

Created brand consistency through a style guide defining color palette, typography hierarchy, and image treatments.

Integrated subtle motion via Lottie animations and smooth transitions to enhance immersion without distraction.

Optimized for performance, ensuring fast loads and sharp rendering across breakpoints.

Aligned UX and strategy by guiding users toward discovery (Product, Customers, Resources) and conversion (Schedule a demo).

The redesigned DUNA site delivered a visually serene yet authoritative presence in a traditionally conservative sector.

Established a clear digital brand identity from the ground up

Improved engagement and dwell time through narrative design

Delivered a conversion-focused hero that reinforced trust and boosted demo sign-ups

Provided a future-proof, scalable Webflow system ready for new content and localization

A polished, human-centered digital experience that redefines how compliance feels clear, trustworthy, and beautifully simple.