DUNA Website Redesign for Compliance Technology

Role: Lead Web Designer Scope: UX/UI Design · Web Strategy · Brand Identity Integration · Responsive Design Tools: Figma, Framer, Photoshop, After Effects (Lottie), Google Fonts

🧠 About the Project

DUNA is a compliance technology platform redefining trust and transparency for modern businesses. The mission was to build a high-impact Framer marketing site that communicates innovation, clarity, and reliability positioning DUNA as “the new standard in compliance.”

🚧 The Challenge

Designing a digital identity for a product in a traditionally rigid space meant striking the perfect balance:

Humanize a highly technical, compliance-heavy domain

Build a hero experience that feels calm, modern, and authoritative

Create a flexible brand system scalable across all screens

Ensure the site is fast, conversion-focused, and visually consistent

Prioritize “Schedule a Demo” as the main success action

As Lead Designer, I directed both the visual and interaction strategy while building directly inside Framer:

Crafted a minimal, cinematic hero using layered compositions and realistic device mockups to express clarity and trust

Designed a scalable layout system rooted in typography, whitespace, and strict grid structure

Built the entire site in Framer, ensuring seamless responsiveness with precise control across breakpoints

Added custom Framer interactions for scroll depth, soft fades, and micro-motions that enhance not distract

Integrated Lottie animations for subtle, premium movement

Developed a full brand style guide for future growth: colors, type hierarchy, spacing rules, imagery direction

Optimized performance with compressed assets, smart motion usage, and clean component architecture

Focused UX on guiding users from awareness → credibility → conversion

✅ Results

The new DUNA site delivers a serene yet authoritative digital presence in a category known for complexity.

Defined a strong, modern digital identity built natively in Framer

Increased user engagement through narrative-first design

Produced a conversion-optimized hero that boosted demo interactions

Delivered a scalable, component-based Framer framework ready for new pages, experiments, and rapid iteration

A polished, human-centered digital experience that redefines how compliance feels clear, trustworthy, and beautifully simple.