CRO and SEO Enhancement for Thin Lizzy

Client: Thin Lizzy Role: CRO Specialist Scope: Conversion Rate Optimization · SEO Audit · User Experience Enhancements Tools: Google Analytics, Google Search Console, Hotjar

🧠 About the Project Thin Lizzy is a leading beauty and cosmetics brand based in Australia. The client wanted to increase online visibility, organic traffic, and most importantly, improve conversion rates on their eCommerce store.

🚧 The Challenge The brand was driving consistent traffic but struggling with:

Low conversion efficiency despite strong impressions

Limited visibility in competitive beauty & skincare searches

✍️ My Approach As the CRO specialist, I focused on improving both visibility and on-site engagement through data-driven insights:

Conducted an in-depth CRO and SEO audit using Google Analytics & GSC

Identified high-drop-off points and optimized CTAs, navigation, and product flows

Improved on-page SEO with targeted keyword optimization and structured content updates

Implemented tracking systems to measure conversion lifts and engagement

✅ Results

Impressions grew from 570K to 1.06M in just 3 months

Conversions improved from 1.13% to 1.18% (with higher-value transactions)

Increased organic sessions and engagement metrics, leading to stronger revenue growth

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