CRO and SEO Enhancement for Thin Lizzy

Client: Thin Lizzy Role: CRO Specialist Scope: Conversion Rate Optimization · SEO Audit · User Experience Enhancements Tools: Google Analytics, Google Search Console, Hotjar

🧠 About the Project Thin Lizzy, Australia’s leading beauty and cosmetics brand, wanted to ramp up online visibility, attract more organic shoppers, and—most importantly—boost eCommerce conversions.

🚧 The Challenge Despite steady traffic, the site faced:

Low conversion rates, even with high impressions

Struggled to stand out in ultra-competitive beauty & skincare search results

✍️ My Approach As CRO specialist, I combined data-driven insights with smart SEO strategies:

Ran deep CRO & SEO audits (Google Analytics + GSC), tracking every metric that matters

Pinpointed drop-off spots and optimized CTAs, navigation, and product flows for maximum engagement

Elevated on-page SEO with powerful keyword targeting and fresh, structured content

Set up advanced tracking to monitor conversion lifts and user engagement in real time

✅ Results

Impressions soared from 570K to 1.06M in 3 months

Conversion rate jumped from 1.13% to 1.18%—with more high-value transactions

Organic sessions and engagement surged, driving major revenue growth

From visibility to sales, every number moved UP—and Thin Lizzy’s digital presence is now as radiant as their brand.

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