Essential Wellness Brand Website Design

Essential - Wellness Brand https://rejuvenated-slider-140208.framer.app/

Client: Essential Role: Lead Web Designer Scope: UX/UI Design · Web Strategy · Brand Experience Tools: Figma, Framer, Lottie, Google Fonts

🧠 About the Project Essential is a forward-thinking wellness brand centered on curated self-care products for mindfulness and intentional living. The goal: create a soothing digital experience that reflects the brand’s values calm, minimalism, and authentic self-care through a high-converting, Framer-built website.

🚧 The Challenge Launching Essential’s online presence meant:

Establishing a compelling visual narrative to truly connect with wellness-focused audiences

Defining a digital identity from scratch, with no guide rails

Crafting subtle motion and interactive elements that enhance, not overwhelm

Ensuring the site is flexible and scalable for new collections and evolving content

✍️ My Approach As lead designer, I crafted the journey from vision to launch:

Designed a clean, spacious UI using mindful whitespace, gentle hues, and elegant typography

Built the site in Framer, weaving in smooth scroll animations and micro-interactions powered by Lottie

Ensured flawless responsiveness, adapting layouts for every device and screen size

Developed intuitive pathways for product discovery, wellness content, and seamless purchasing

Meticulously balanced a serene user experience with fast performance and clear, inviting CTAs

Delivered the brand’s inaugural digital style guide, future-proofing all updates

✅ Results The new Essential site brings the brand’s philosophy to life offering a serene, inviting digital home. It’s helped the brand gain traction, foster genuine engagement, and create a strong launchpad for e-commerce growth.