Essential Wellness Brand Website Design

Essential - Wellness Brand https://rejuvenated-slider-140208.framer.app/

Client: Essential Role: Lead Web Designer Scope: UX/UI Design · Web Strategy · Brand Experience Tools: Figma, Framer, Lottie, Google Fonts

🧠 About the Project Essential is a modern wellness brand focused on curated self-care products designed to nurture mindfulness and wellbeing. The brand needed a soothing digital experience that mirrors its core values calm, minimalism, and intentional living through a high-converting website built entirely on Framer.

🚧 The Challenge Essential wanted to launch with a serene, lifestyle-driven site, but faced:

A lack of visual narrative to connect with wellness-conscious audiences

No existing digital identity to guide design direction

A need for subtle motion and interactivity without overwhelming the user

Platform flexibility for future content and collection expansions

✍️ My Approach As the lead designer, I owned the design and build process from mood boarding to launch:

Designed a clean, airy UI rooted in whitespace, soft color palettes, and calming typography

Developed in Framer using smooth scroll animations and Lottie-based micro interactions

Built fully responsive layouts optimized for mobile, tablet, and desktop flows

Created intuitive pathways for users to explore product benefits, read wellness insights, and make purchases

Balanced visual elegance with UX performance ensuring fast loads and clear CTAs

Designed the brand’s first digital style guide to support future updates

✅ Results The result was a calm, intentional online space that brought Essential’s wellness philosophy to life. The site helped the brand build early traction, resonate emotionally with its target audience, and set a strong foundation for e-commerce growth.