Perce AI Website Redesign

Role: Lead Web Designer Scope: UX/UI Design · Web Strategy · Brand Experience Tools: Figma, Framer, Lottie, Google Fonts

Perce AI is an analytics platform helping marketing teams uncover deeper insights through AI-powered search. The brand needed a clean, data-driven web experience that communicates intelligence, precision, and trust while staying accessible and human.

Perce AI aimed to launch a modern site that reflects its innovative technology but faced:

An abstract product that needed a clear narrative and visual clarity

A dense information structure requiring simplified UX flows

The need for motion and hierarchy without visual noise

A desire for speed, responsiveness, and scalability on launch

As Lead Designer, I translated complex AI concepts into a streamlined digital experience:

Designed a crisp, modular UI with neutral tones, bold typography, and focused content sections.

Built fully in Framer, combining Lottie microinteractions and scroll-based animations to convey precision and intelligence.

Structured a clear value hierarchy to highlight use cases, product benefits, and demo conversion paths.

Optimized layouts for all devices, ensuring fast load times and effortless navigation.

Developed a living design system for brand consistency and future scalability.

The outcome was a refined, high-performance website that positions Perce AI as a forward-thinking analytics partner. The design achieved strong visual clarity, improved user engagement, and established a solid foundation for ongoing marketing and product growth.