Phill Lucero
In the vast digital venue of TikTok, Kendall Tenor sought to strike a chord that resonates beyond their existing fanbase. With a fresh track ready to drop, the challenge was clear: How do you amplify a song in a space where millions play? The answer lay in crafting an AR experience that wasn't just a trophy, but a ticket – an invitation to a musical journey that's both nostalgic for the fans and a discovery for the uncharted audience.
In a world where every swipe introduces a new sound, Kendall Tenor's ambition was to be the melody that lingers. They didn't just want listens; they wanted engagement, recognition, and organic growth. Our answer? A TikTok filter that's more than a digital asset – it's an experience. A musical roulette that offers both a trip down memory lane for the loyalists and a delightful surprise for the newcomers.
1. The Opening Act: Even in its nascent stages, the filter's potential was evident. Without any external promotions, the first day saw a global ensemble of 85 individual users embracing the filter. This immediate traction was a testament to the filter's universal appeal and its alignment with the project's goals.
2. Climbing the Charts: Within a week, our filter was not just another drop in the TikTok ocean. It soared to be among the top 25% of all TikTok effects. But that wasn't the only accolade. My journey as a creator was recognized, placing me in the elite top 15% of all effect creators on the platform.
3. The Crescendo: As of October 27th, the filters I've crafted have become more than just digital tools; they've transformed into platforms for creators to bond with their communities. With a staggering 3.7 million views across all filters and a whopping 360K views in the recent month alone, the numbers speak volumes. But it's not just about the numbers. It's about the impact, the connections forged, and the stories told.
4. The Encore: Today, I stand proud in the top 1% of effect creators on TikTok. It's not just an achievement; it's a testament to the power of understanding brands, crafting experiences, and connecting with audiences. Every view, every interaction, and every moment is a reminder of the magic that can be woven when creativity meets strategy.
This has been our best engagement on this app as long as we've had our account. We can't wait to continue engaging with this creative community
Blake Moody Producer of Kendall Tenor
This project was more than just numbers; it was about community, creativity, and collaboration. We learned that when fans drive the narrative, it not only boosts engagement but also offers a goldmine of insights for future AR endeavors.
The TikTok community embraced our filter, making it their own. From trendsetters setting the tone to followers adding their unique spin, the filter became a canvas for creativity.
Post-launch, we closely observed the rhythm of the community's interactions with our filter. A pattern emerged: many users were mirroring the format and sound of one of the pioneering creators. This wasn't just a trend; it was an opportunity.
Recognizing this, we orchestrated our move. We crafted an "original creator" video, ensuring it was finely tuned to the band's music from the selected album. This wasn't just any video; it was designed to be the curtain-raiser, the first video users would encounter when exploring content made with our filter.
The results? Harmonious. By positioning our video at the forefront, we became the maestros directing the audience's journey. Users were not only introduced to the filter but were also seamlessly led to the band's music. This strategy amplified traffic and engagement, turning casual viewers into engaged listeners and potential fans.
In essence, we didn't just ride the wave; we composed it, ensuring the band's melodies resonated far and wide.