Comprehensive UGC Marketing for Beauty Brands
Bertha Edson
UGC & Creator Marketing — Beauty Portfolio
End to end UGC support across research, sourcing, scripting, hook writing and content production for beauty and wellness brands.
Services I provided:
Market & competitor research
Creator sourcing and vetting (nano, micro, and mid-tier)
Outreach copywriting
UGC scripting and hook writing
Content briefing and visual direction notes
Campaign coordination and creator communication
Sacheu Beauty
Led the research and scripting phase for Sacheu Beauty's UGC content needs. Mapped creator profiles against the brand's aesthetic identity, sourcing voices that felt native to the product's cult-favourite positioning. Scripts were written to feel organic and review-style , low production pressure, high authenticity with specific attention to retention hooks and comment-bait moments that drive engagement.
So Sublime
Handled creator discovery and vetting for So Sublime, focusing on micro and nano creators in the beauty and self-care space. Conducted competitive research to understand content gaps and audience expectations within the brand's category. Developed UGC scripts with a lifestyle-led narrative angle, emphasising sensory experience and everyday ritual language that speaks directly to the brand's core buyer.
Medicii
Supported Medicii's creator content pipeline with end-to-end UGC production research. Identified on-brand creators aligned with the brand's clinical-yet-approachable positioning, developed scripting frameworks tailored to skin concern storytelling, and built outreach templates designed to convert. Work included brief creation with clear hook guidance, CTA direction, and visual mood references to ensure content consistency across deliverables.
Medicii UGC Content
Solus Supplements
Supported Solus Supplements with creator sourcing strategy and content briefing within the wellness and beauty-from-within space. Research covered creator authority signals, audience trust markers, and alignment with supplement content compliance norms. Scripting leaned into transformation framing and personal testimony structures, making the content feel credible and scroll-stopping without being overly clinical.
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Posted Apr 13, 2026
Provided end-to-end UGC support and scripting for various beauty brands.
