A high-engagement influencer campaign for a skin care brand.

Organic Skincare for Stretch Marks | Rooted in Body Positivity

🌿 Challenge

Silhouette Dreams — a self-funded organic skincare brand — set out to build credibility and drive sales in the highly saturated wellness market. With zero paid ads and a focus on stretch mark care, we needed to spark real conversation around body confidence, build trust through diverse creator content, and grow awareness authentically on social media.

🔍 Strategy

We executed a laser-focused influencer and UGC campaign targeting creators (5k–50k followers) in the self-love, self-care, and wellness niches. Here's what we did:

Handpicked 100 niche-aligned micro-influencers, focusing on those with high engagement and a track record of promoting authenticity and body positivity

Sent highly personalized outreach messages — resulting in a 75% opt-in rate for gifting and paid collaborations

Negotiated mix of paid and gifted deals to maximize budget and secure long-term UGC opportunities

Tracked all deliverables and performance with UTM-linked discount codes

Focused creative direction around real skin, confidence rituals, and “before and after” storytelling

Results

42 pieces of scroll-stopping UGC created — with over 30 spotlighting body-positive narratives around stretch marks and skin transformation

28% of UGC repurposed into email flows and product launch campaigns, boosting open rates and engagement

Influencer-linked discount codes drove a 12% lift in sales within the first 30 days

Campaign DMs included phrases like “I’ve never felt this seen” and “finally, a brand that understands textured skin”

Impact

This campaign not only put Silhouette Dreams on the map but built a foundation of community-first content. We turned everyday creators into brand ambassadors — while positioning stretch marks not as flaws, but as part of a beautiful story.