Social Media Brand Management for Jennifer Zabasajja

Project: Full Social Media Management for Jennifer Zabasajja – Bloomberg Television Role: Social Media Manager & Content Strategist Client: Jennifer Zabasajja, Chief Africa Correspondent & Anchor, Bloomberg Television Duration: ongoing

Overview: Managed Jennifer Zabasajja’s personal and professional social media presence, creating a cohesive digital identity that amplified her credibility as a leading African journalist and anchor. The project involved end-to-end management of content strategy, ideation, execution, and performance optimization across platforms.

Content Strategy & Ideation: Developed a comprehensive content plan tailored to Jennifer’s brand, audience interests, and journalistic work, including breaking news, Africa-focused insights, and professional highlights.

Crafted engaging posts including written captions, visual graphics, and video snippets for TikTok and Instagram.

Curated relevant news, exclusive interviews, and event coverage to reinforce thought leadership in African business and politics.

Developed content pillars that balanced:

Ensured content felt authentic, approachable, and human — allowing Jennifer’s audience to see both the accomplished anchor and the relatable storyteller.

Publishing & Scheduling: Managed regular posting calendars, ensuring content was timely, relevant, and optimized for each platform.

Engagement & Community Management: Monitored audience engagement, responded to professional inquiries, and fostered meaningful conversations with followers.

Analytics & Reporting: Tracked post-performance, follower growth, and engagement metrics, providing actionable insights to refine content strategy.

Brand Positioning: Strengthened Jennifer’s personal brand as a leading African voice in journalism, increasing visibility among industry peers, media professionals, and general audiences.