Social Media Management for Jennifer Zabasajja

Role: Social Media Manager & Content Strategist Duration: Ongoing

I manage Jennifer Zabasajja’s personal and professional social media presence, crafting a cohesive digital identity that amplifies her credibility as a leading African journalist and Bloomberg anchor. My role goes beyond posting content—I strategically position Jennifer as a thought leader in African business, politics, and journalism, ensuring her online presence reflects her expertise, personality, and influence.

I design content strategies that are both dynamic and tailored to Jennifer’s professional brand. This includes developing content pillars that balance:

Professional Authority: Highlighting field reporting, Bloomberg features, and journalism expertise.

Industry Insights: Showcasing trends, analysis, and thought leadership that position her as a go-to voice on African business and politics.

Humane Connection: Sharing behind-the-scenes moments, personal reflections, and career milestones to create relatability and trust with her audience.

By integrating breaking news, Africa-focused insights, and her career highlights into a structured content calendar, I ensure every post supports her long-term personal brand growth.

I craft engaging, platform specific content that resonates with Jennifer’s audience. From captions and graphics to video snippets for TikTok, Instagram, and LinkedIn, every piece is designed to capture attention and encourage meaningful engagement. I also curate exclusive interviews, news coverage, and events to reinforce her thought leadership.

Every post is authentic, approachable, and human showcasing both her professional excellence and her relatable personality. The goal is always to make her voice memorable, shareable, and influential.

Beyond content creation, I ensure Jennifer’s audience feels seen and heard. I maintain a consistent posting schedule optimized for each platform and actively engage with followers, responding to inquiries and sparking meaningful conversations. This approach fosters trust, grows her community, and positions her as a thought leader who is accessible and relatable.

I continuously track engagement, follower growth, and content performance to identify what works and where improvements can be made. By providing actionable insights, I refine the strategy over time, ensuring every post delivers maximum impact and strengthens Jennifer’s digital authority.

Through my work, Jennifer’s social media presence now mirrors her on-screen credibility. She is seen not only as an authoritative voice in African journalism but also as a relatable, approachable, and trusted figure. Her online identity attracts attention from peers, media professionals, and audiences alike, solidifying her position as a leading African voice in business, politics, and media.