Influencer Marketing and Social Strategy for Ozzir SA

Influencer marketing and social strategy for Ozzir SA

Certainly! Here’s the portfolio write-up without bold formatting:

Project Portfolio: Ozzir SA

Client: Ozzir SA Role: Influencer Marketing Strategist, Social Media Manager & Content Creator Duration: [Insert timeline e.g., March 2025 – July 2025] Industry: Ethical Luxury, Jewelry, Sustainability Location: Based in Switzerland, expanding into Tanzania

Who They Are

Ozzir SA is a Swiss-based ethical luxury brand focused on sourcing and selling conflict-free gold while promoting transparency, sustainability, and African craftsmanship. Their products reflect a fusion of elegant Swiss design and Tanzanian heritage — elevating gold jewelry into a symbol of ethical beauty and cultural pride.

As the brand expanded its presence into Tanzania — where much of its gold is sourced — Ozzir SA sought to build a deeper connection with local consumers while maintaining its global luxury image.

The Objective

Ozzir SA brought me on board to:

Build a local influencer marketing strategy rooted in community, pride, and purpose

Manage and grow their social media presence with regionally relevant, globally appealing content

Create high-converting content that communicates the brand's ethical mission and visual elegance

Lay the digital groundwork for Ozzir SA’s expansion into the Tanzanian market

My Role & Contributions

I led the influencer outreach, content direction, and platform strategy aligning the brand’s ethical values with luxury aesthetics and regional relevance.

Influencer Marketing

Identified and vetted a curated list of Tanzanian fashion, lifestyle, and sustainability creators

Crafted personalized influencer pitches and created a clear influencer brief aligned with the brand voice: refined, rooted, and responsible

Onboarded influencers for soft-launch collaborations featuring Ozzir jewelry in their daily and event wear

Managed content approvals and guided creators on key messaging like: “Gold that honors the land and the hands that bring it to life.”

Social Media Management

Designed a strategic content calendar across Instagram and TikTok, spotlighting themes like:

“From Tanzania to the World”

“Ethical Luxury, Locally Loved”

“Gold with a Story”

Created a content rhythm of educational, aspirational, and user-generated posts

Engaged with local followers, answered DMs, and used regional hashtags to expand visibility

Tracked post-performance to optimize reach and resonance with the Tanzanian audience

Content Creation & Visual Direction

Directed and edited Reels showcasing unboxing experiences, styling tips, and storytelling voiceovers

Shot product photos and lifestyle flat lays with gold jewelry styled against Tanzanian backdrops

Created graphic carousels explaining ethical sourcing, gold purity, and Ozzir’s Swiss standards

Produced social-first video content such as: “From Mine to Market” – tracing the origin of a gold piece “Styled by Her” – featuring local women wearing Ozzir with pride

Key Wins & Results

Successfully launched Ozzir SA’s brand voice and visual presence in Tanzania

Generated high-quality UGC from influencers, which increased reach by 180% within the first month

Improved local engagement and built a growing Tanzanian follower base for long-term growth

Created a library of versatile, elegant content the brand now uses for organic and paid campaigns

Positioned Ozzir SA as both a prestigious and purpose-driven brand —resonating across borders

Tools & Skills Used

Influencer Sourcing & Management

Regional Social Media Strategy

Content Calendar Planning

Short-Form Video Editing (Reels & TikToks)

Copywriting & Caption Crafting

Visual Branding & Aesthetic Direction

Community Engagement & Hashtag Optimization

Working with Ozzir SA allowed me to merge ethical storytelling, visual excellence, and community-driven strategy for a brand that truly honors the origins of its product. From influencer partnerships to social rollouts, every post was rooted in pride, heritage, and elevated simplicity.