Market Research

About the project:

A customer from Korea is about to establish a business that imports Vietnam products to Korea and vice versa.

The customer wants to conduct market research regarding the Vietnamese and Korea markets to see the market overview and market growth, understand the customer's habits and persona, and active competitors.

My tasks:

Designed and conducted an online survey with 10 questions to get insights from Vietnamese and Korean customers about their shopping habits and needs.

Analyzed the data from the survey and visualized it in graphs, as well as presented it in understandable texts.

Conducted online research to gather relevant data to provide an overview of the market, its size, potential, and growth, as well as high-level government policy that can affect the business.

Researched and analyzed top players in the market, identified their strengths and weaknesses, and identified areas where the customer could improve.

Suggested additional services which the customer can offer besides their main service.

SWOT analysis for the customer business.

Based on all the collected data and info, provided a conclusion on the potential of market, the target customer groups, and target products.