Ebrington Street Zine, Printed Article - Minerva
Justin Beats
Copywriter
Microsoft Word
A printed article in a local arts and culture zine highlighting the stylish apparel sold at Minerva, a streetwear stockist. Tone of voice needed to appeal to a youthful audience and stir up excitement over new products.
Local Exposure Through Print Copy ✨
Minerva wanted to put themselves in front of newcomers to the city, whilst highlighting new stock and products. The zine set aside space for local companies, that served the community, to highlight their business.
The Stats 💯
Timeline: 2 days
Budget: Voluntary
Deliverables:
• Three brands highlighted, emphasis on not being too much of a 'salesman'
• Meeting a tight timeframe
• Tone of voice directives met
Justin was great to work with, a strong communicator who understood the brief completely and delivered on-brand copy for my small business.
Dan Rowbotham
Store owner
2016
