Long Form Blog | Tourism Vancouver Island (4VI) | Exp Cmx Valley
Justin Beats
Tasked with crafting a long form blog article aimed at enticing visitors from out of province and internationally throughout the summer by 4VI, for Experience Comox Valley. The post's key objective was to highlight the many water based activities the Comox Valley area offers in a friendly yet informative read.
Briefed with rough themes to use, but allowed full creative control, yet keeping within the Destination British Columbia tone-of-voice guidelines.
Comox is surrounded by the Salish Sea on three sides, wildlife-rich rivers course through the heart of Courtenay, whilst Cumberland backs on to the mountain walled Comox Lake. Above all of which towers the year round ice fields of the iconic Comox Glacier framed by the peaks of Strathcona Provincial Park with its many lakes.
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Posted Sep 19, 2023
Long form blog post used to promote and excite prospective visitors, with a focus on water activities. Full creative control within brand TOV guidelines.
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