Product Description Copy | Burnham Dining Chair

The Burnham Dining Chair was one of over 150 new product descriptions that launched in 2022 for Inside Out Living, all as part of the new Spring Summer Product Range. Around 750 other products received a description renewal in line with new tone of voice directives.

Working closely with the head of marketing, merchandising and buying department to produce copy to strict timescales. Copy relayed the vitals of the new products whilst baking in the brand personality, banishing the boredom from the copy. Tone of voice directives, attention to detail and objective revisions were vital to these pieces being successful.