Next, we defined Jobs-To-Be-Done, User Stories, and Use Cases to better understand user motivations and goals.
This helped us build proto-personas, which evolved into our main persona: Andrzej, a mid-level corporate employee who enjoys dining out not just for the food, but for the full “food experience.”
For him, the restaurant’s atmosphere, aesthetic, and website experience all play
a major role in his decision-making process.