WooCommerce Store Speed Optimization and UX Improvement
Georgi Bogatinov
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Posted Dec 31, 2025
Optimized WooCommerce store load time from 12s to 1.23s, boosting sales and SEO.
Performance result: Sub-2s load time achieved for a large-scale WooCommerce store.
The Challenge The store was struggling with a load time of over 12 seconds, resulting in zero orders for months. The site had multiple conflicting plugins, a sluggish product filter, and a confusing checkout process that caused high customer abandonment.
The Solution
Speed Overhaul: Cleaned legacy code and removed bloated plugins, reducing load time to ~2 seconds.
Custom Development: Built a lightweight custom plugin to replace the heavy filtering system, making it instant and responsive.
UX Fixes: Redesigned the checkout page based on Google Analytics data to eliminate friction and stop cart abandonment.
The Results
Load Speed: 1.23s (from 12s+).
Business Impact: Restored sales flow, improved SEO rankings, and significantly increased conversion rates.