WooCommerce Store Speed Optimization and UX Improvement

Performance result: Sub-2s load time achieved for a large-scale WooCommerce store.

The Challenge The store was struggling with a load time of over 12 seconds, resulting in zero orders for months. The site had multiple conflicting plugins, a sluggish product filter, and a confusing checkout process that caused high customer abandonment.

Speed Overhaul: Cleaned legacy code and removed bloated plugins, reducing load time to ~2 seconds.

Custom Development: Built a lightweight custom plugin to replace the heavy filtering system, making it instant and responsive.

UX Fixes: Redesigned the checkout page based on Google Analytics data to eliminate friction and stop cart abandonment.

Load Speed: 1.23s (from 12s+).

Business Impact: Restored sales flow, improved SEO rankings, and significantly increased conversion rates.