This student-led coalition has an impetus of putting an end to the school-to-prison + deportation pipeline.
With the adage of power in numbers ringing true, the organization wanted to advocate for and make the wishes of NYC students heard — at both local and state legislature levels — with the help of compelling Twitter content and secured press mentions.
The Work
Drafted + deployed media advisories and press releases to flag journalists and reporters about upcoming events. Planned, created, and deployed threads to expand on nuances of student wishes/experiences and policy parameters — helping connect to the organization's movement.
The Impact
• Secured 10+ press mentions within 3 months in outlets such as Gothamist, Telemundo, and more
• Tripled engagement rate
• 1,000+ new followers
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Posted Jul 11, 2023
Harnessing social media and press to bring awareness to a movement