Urban Youth Collaborative

Krystal Miranda

Public Relations Manager
Copywriter
Social Media Manager
X

The Ask

This student-led coalition has an impetus of putting an end to the school-to-prison + deportation pipeline.
With the adage of power in numbers ringing true, the organization wanted to advocate for and make the wishes of NYC students heard — at both local and state legislature levels — with the help of compelling Twitter content and secured press mentions.

The Work

Drafted + deployed media advisories and press releases to flag journalists and reporters about upcoming events. Planned, created, and deployed threads to expand on nuances of student wishes/experiences and policy parameters — helping connect to the organization's movement.

The Impact

• Secured 10+ press mentions within 3 months in outlets such as Gothamist, Telemundo, and more
• Tripled engagement rate
• 1,000+ new followers
Partner With Krystal
View Services

More Projects by Krystal