The Ask
With the goal of expanding their reach and growing their following, TFD was looking to create a dynamic content strategy. The game plan included implementing Instagram Reels, Twitter threads, + trending formats to extend their brand reach across social channels.
The Work
Having an existing podcast, already deployed content, and a 800,000+ YouTube subscriber list — TFD was looking to alchemize their already existing content library into culturally relevant + timely posts that reverberated across socials.
The Impact
• 1,200,000+ views
• 40,000+ new followers
• 5,000+ site visits
