Complice Skin is a Swiss luxury skincare brand selling across multiple European markets with a strong focus on the UK. The store needed to work properly for each of those audiences, not just exist in one language with a translate button bolted on.

I built the store across three markets using Shopify's locale structure, with Weglot handling translation across four languages and two currencies. Rather than leave the brand dependent on me or on raw auto-translation, I set Weglot up so the owner could review and manually correct translations themselves, keeping the copy reading as premium as the products in every language. For a luxury brand selling abroad, that control matters.