Scale & Dual-Platform Affiliate Program for Blaze.ai

Portfolio project

The Project

Project: Scale & Dual-Platform Affiliate Program (FirstPromoter + Impact) Client: Blaze.ai (B2B AI SaaS) Role: Program Manager (Affiliate & Partnerships) Timeline: Nov 2024 → Aug 2025 (Impact launched Feb 18, 2025)

Goal Rebuild affiliate as a durable acquisition engine, expand reach with a second network, and increase both revenue and paying customers without harming unit economics.

What I did

Scaled the existing program (FirstPromoter): audit → new partner tiers, revised payout logic, refreshed creative/UTM standards, partner enablement kits, monthly performance reviews.

Launched a second network (Impact): network selection, contract & tracking setup, taxonomy/UTM parity with FP, recruitment of top-fit creators/publishers, co-branded assets, onboarding playbooks.

Optimization & ops: deep-link rules, vanity URLs, offer testing, partner-specific landing pages, fraud/quality checks, weekly dashboards, and a clean handoff between promo → trial → paid.

Cross-functional: aligned promos with product road map & seasonality; coordinated content calendars and launch windows.

Results

Overall affiliate revenue run-rate (Nov → Aug): +344%.

New paying customers per month (Nov → Aug): +130%.

Within FirstPromoter alone (Nov → Aug): revenue +224%; new customers +66%.

Program quality: maintained conversion health during a product transition (legacy → new product focus) and reduced channel concentration risk.

How it was done Partner tiering & incentives • Creator recruitment • Offer and LP testing • Co-marketing kits • Tracking/UTM harmonization • Governance (fraud checks, cookie windows, compliance) • Weekly BI reporting.

0 likes · 23 views · Sep 12, 2025

Managed and scaled Blaze.ai's affiliate program, boosting revenue and customer acquisition.

Timeline

Nov 22, 2024 - Feb 24, 2025

The Project

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