The client was a European pet care brand, Lou&Lixi, preparing for its market debut. I was brought in to design the growth strategy and Go-To-Market (GTM) plan for the launch, with responsibility for positioning, customer acquisition, and channel strategy.

The assignment included growth strategy, GTM execution, and cross-functional leadership across brand, marketing, and commercial teams.

Developed and executed the GTM strategy, positioning Lou&Lixi as a stylish, design-driven pet care brand targeting premium EU consumers, resulting in a successful launch across multiple European markets.

Built a comprehensive growth roadmap, integrating digital performance marketing, e-commerce optimization, and influencer/partnership outreach, which drove strong early traction in customer acquisition and sales.

Led the setup of scalable marketing and commercial systems, including Shopify, Klaviyo, and analytics dashboards, to ensure seamless operations, conversion tracking, and campaign measurement.

Enhanced brand visibility and resonance by creating messaging frameworks, product storytelling, and co-branded content that aligned with Lou&Lixi’s design ethos and differentiated it from competitors.

Established foundational partnerships with local EU suppliers and premium retailers, expanding the brand’s reach and strengthening positioning within the high-quality pet products market.

Fostered a collaborative launch team culture, aligning brand, creative, and commercial stakeholders around a unified GTM plan, which empowered team members to innovate and contribute to a successful rollout.

Drove operational efficiency by integrating marketing automation and performance reporting, ensuring the brand could scale efficiently post-launch without sacrificing customer experience.

The combination of a clear strategic growth plan, strong brand storytelling, and scalable marketing systems ensured Lou&Lixi could launch successfully, build early momentum, and lay the foundation for long-term growth in the European pet care market.