The Project

The client was a manufacturer of custom-made garden offices and contracted me to spearhead the expansion in the European markets.

The assignment included operational, as well as marketing and project management responsibilities.

Achievements

• Led a significant marketing strategy overhaul, integrating both digital

and traditional channels to boost brand visibility and consumer

engagement, resulting in a 20% improvement in campaign ROI.

• Fostered a collaborative, cross-functional team environment, providing

inspiring leadership and creating opportunities for professional growth

that empowered team members to take ownership, innovate, and

consistently deliver their best work in support of strategic marketing

initiatives.

• Initiated and directed digital transformation efforts, including

adopting marketing automation tools and enhancing digital communication

channels, as well as improving scalability.

• Built and strengthened industry partnerships, enhancing the company's

market position and fostering collaborative innovations in digital

marketing.

• Enhanced operational efficiency and scalability by integrating marketing

technologies and automation tools, driving significant improvements in

marketing and operational KPIs