Interim CMO The Great Outdoors
Marcel Ruettgers
The Project
The client was a manufacturer of custom-made garden offices and contracted me to spearhead the expansion in the European markets.
The assignment included operational, as well as marketing and project management responsibilities.
Achievements
• Led a significant marketing strategy overhaul, integrating both digital
and traditional channels to boost brand visibility and consumer
engagement, resulting in a 20% improvement in campaign ROI.
• Fostered a collaborative, cross-functional team environment, providing
inspiring leadership and creating opportunities for professional growth
that empowered team members to take ownership, innovate, and
consistently deliver their best work in support of strategic marketing
initiatives.
• Initiated and directed digital transformation efforts, including
adopting marketing automation tools and enhancing digital communication
channels, as well as improving scalability.
• Built and strengthened industry partnerships, enhancing the company's
market position and fostering collaborative innovations in digital
marketing.
• Enhanced operational efficiency and scalability by integrating marketing
technologies and automation tools, driving significant improvements in
marketing and operational KPIs
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Posted Mar 25, 2024
Led a significant marketing strategy overhaul, integrating both digital and traditional channels to boost brand visibility and consumer engagement.
