Interim Marketing and Operations Director
The Project
Implementing a go-to-market strategy for a new sound SaaS in the legal research industry.
Achievements
• Spearheaded a strategic marketing and operational overhaul, achieving a
17% increase in customer acquisition and a 10% improvement in retention
as well as 5% increase in gross margin.
• Led the development and execution of a comprehensive go-to-market
strategy for a new SaaS platform, effectively meeting emerging market
demands and customer needs.
• Led and mentored a diverse, cross-functional marketing team, developing
their skills through coaching, training, and creating an inclusive
culture centred on continuous learning.
• Developed and executed a strategy for marketing technology and
operations, enhancing the efficiency and impact of the legal research
software.
• Played a key role in managing and mentoring a cross-functional team,
fostering a culture of innovation and continuous improvement in a fast-
paced change environment.
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Posted Mar 25, 2024
Spearheaded the launch of a new SaaS startup in the legal research industry. Building business plans, strategy and action plans.
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