Interim Marketing and Operations Director

The Project

Implementing a go-to-market strategy for a new sound SaaS in the legal research industry.

Achievements

• Spearheaded a strategic marketing and operational overhaul, achieving a

17% increase in customer acquisition and a 10% improvement in retention

as well as 5% increase in gross margin.

• Led the development and execution of a comprehensive go-to-market

strategy for a new SaaS platform, effectively meeting emerging market

demands and customer needs.

• Led and mentored a diverse, cross-functional marketing team, developing

their skills through coaching, training, and creating an inclusive

culture centred on continuous learning.

• Developed and executed a strategy for marketing technology and

operations, enhancing the efficiency and impact of the legal research

software.

• Played a key role in managing and mentoring a cross-functional team,

fostering a culture of innovation and continuous improvement in a fast-

paced change environment.