Viterra Labs is dedicated to enhancing human vitality through scientifically-supported liquid dietary supplements. Prioritizing transparency and sustainability, the brand’s mission is to provide health-conscious individuals with pure, highly bioavailable supplements like Vitamin D3, K2, and B12, with plans to expand into capsule forms.

For Viterra Labs, I developed a complete brand identity, starting with a logo design and progressing to a structured brand guideline. Key aspects of my work include:

1. Logo Design: A clean, modern logo that aligns with the brand’s scientific and minimalistic aesthetic. The logo is strictly used in monochromatic formats to convey clarity and professionalism.

2. Color Palette: A monochromatic scheme with black, white, and grays reinforces Viterra Labs’ commitment to simplicity, purity, and science, creating a clean, clinical look ideal for health and wellness branding.

3. Typography: Helvetica and Arial were chosen for a clear, modern look that enhances readability. Bold or medium weights are used for headlines, while lighter weights are utilized for body text, keeping the aesthetic minimal and professional.

4. Brand Guidelines: Comprehensive guidelines covering logo usage, color applications, typography, and imagery ensure consistent representation of the brand across all platforms and materials.

5. Imagery Style: High-quality product shots on clean white backgrounds emphasize purity and quality. Lifestyle imagery includes active individuals, promoting health benefits, while molecular visuals add a scientific layer.

6. Tone of Voice: The brand’s tone is confident and transparent, aimed at educating customers about ingredients, sourcing, and product integrity in a friendly, professional manner.

7. Packaging and Website: Packaging and digital designs are minimal and functional, with molecular structures on product labels to emphasize the science-driven formulations. The website is designed with clean, intuitive navigation to reflect Viterra’s streamlined approach to health.

This project provided Viterra Labs with a cohesive, science-focused brand identity that appeals to health-conscious consumers and reinforces trust in its high-quality, research-based products.