Drill Surgeries is an innovative healthcare company committed to advancing orthopedic surgery through AI and Mixed Reality technology. Focused on precision and safety, Drill Surgeries supports surgeons in performing long bone fracture surgeries with accuracy, reducing operating time, and enhancing patient outcomes.

For Drill Surgeries, I developed a full brand identity, starting with logo design and culminating in a structured brand guideline that aligns with the company’s vision. Key elements of my work include:

1. Logo Design: The primary logo was crafted with the brand’s high-tech yet reliable character in mind, using a modern font and ensuring clarity across digital and print formats. Variants include an inverted logo for dark backgrounds and monotone versions for minimal applications like watermarks.

2. Color Palette: The palette combines health-associated colors—green and blue—with neutral tones of gray and white. This combination conveys trust, safety, and precision, crucial in the healthcare sector.

3. Typography: A clear, professional hierarchy was established using NEC for headings and Open Sans or Roboto for body text, enhancing readability and ensuring brand coherence.

4. Brand Guidelines: I created a detailed guide covering logo applications, clear space, color usage, typography, and layout to ensure consistent brand representation across materials and media.

5. Imagery Style: The imagery style reflects professionalism and precision in surgical environments, with a focus on clean, modern visuals that highlight the technological advancements driving Drill Surgeries.

6. Tone of Voice: I established an authoritative yet approachable tone, balancing expertise with accessibility to communicate effectively with the medical community.

This project provided Drill Surgeries with a cohesive, trustworthy brand identity that highlights its role in the future of surgical technology.