A project with OH HEY!, a brand initially known for its coffee, now expanding into a broader range of quality products. The client wanted to keep the existing logo but with a refreshed colour scheme and a new, retro style that’s bright, light, and fun. we created vibrant and playful branding that includes logo usage guidelines, a refreshed colour palette, typography, imagery, brand voice, and application examples.
For logo design and brand book creation, I work closely with my team to deliver comprehensive branding solutions. Here’s what we offer:
• Idea Gathering: Collecting specific requirements and preferences from the client.
• Concept Development: Creating multiple logo concepts for the client to choose from.
• Logo Refinement: Refining the selected logo concept until the client is completely satisfied.
• Brand Book Creation: Developing a detailed brand book that includes:
• Logo Usage Guidelines: Proper logo usage, variations, and spacing.
• Color Palette: Defining primary and secondary colors.
• Typography: Selecting and specifying fonts.
• Imagery and Iconography: Recommendations for visual elements.
• Brand Voice and Tone: Guidelines for brand messaging.
• Application Examples: Examples of brand usage across various media.
Final Deliverables: Providing all logo files and the brand book in digital and print-ready formats.
