Blumelle: A Luxurious Swimwear Brand
Blumelle is a high-end swimwear brand that captures the essence of elegance, luxury, and timeless design, tailored for women aged 30 and above. The brand focuses on bikinis, beachwear, and accessories that blend sophisticated style with quality, appealing to those who value understated luxury. With a commitment to sustainability, Blumelle crafts swimwear that empowers women to feel confident and comfortable, all while respecting the environment.
Project Scope and Design Approach
For Blumelle, I was responsible for crafting a complete visual identity, starting from the ground up with logo design and culminating in a comprehensive brand guideline. Here’s what I accomplished:
1. Logo Design: The Blumelle logo is a refined and symbolic floral design inspired by the forget-me-not flower, subtly incorporating bikini shapes within its petals. This symbol reflects the brand’s luxury positioning and core product, providing a unique blend of elegance and minimalism.
2. Color Palette: I selected a sophisticated palette of soft blues, beige, and gray tones to enhance the brand’s image of calm luxury. This palette provides depth and warmth, aligning with the brand’s high-end aspirations.
3. Typography: We incorporated two fonts, Montnapha and Mak, which add to the elegant yet approachable feel of the brand’s visual identity.
4. Brand Guidelines: I created a detailed brand guideline covering logo usage (including exclusion zones and various formats), color specifications, typography, and pattern designs. This guide ensures consistency across all brand touchpoints, from social media to product packaging and promotional materials.
5. Imagery Style and Patterns: The brand imagery emphasizes natural light, serene coastal settings, and a warm, luxurious atmosphere. Patterns featuring the logo mark were also developed, maintaining a minimalist aesthetic that strengthens brand recognition.
This project not only established a cohesive and memorable identity for Blumelle but also set the foundation for future brand expansion while maintaining its luxurious, eco-conscious ethos.
