Freight Wave Redesign

Role: Product Designer (Contract)

Focus: Visual Impact - Redesign

Freightradar was redesigned from the ground up to create a more intuitive, credible, and retention-driven experience. The earlier version felt outdated and overloaded with information, making it difficult for users to understand the platform’s core offering.

The main goal was to streamline the content flow and create a design that inspires confidence and action. I restructured the layout, refined the visual hierarchy, and implemented a cleaner, more cohesive design system.

The new page uses balanced typography, consistent iconography to enhance usability without overwhelming the user. Every section was designed to tell a clear story from problem to solution making the journey effortless for potential customers.

If you're looking to improve your product’s conversion rate, increase customer trust, and elevate your brand value, it's time to rethink your design strategy.

Let’s collaborate to identify key areas for improvement in your product's user experience and interface design. Together, we’ll design solutions that align with your business goals and resonate with your target audience. Thanks for taking the time to check out this project. If you feel this direction fits your vision, I’d love to help bring your next idea to life.