Isada App Design for Authentic Connections

Isada is a dating / connection app for people aged 35 and above who are looking for meaningful, authentic relationships (romantic, friendship, creative collaboration, or community). It removes superficial swiping and emphasizes personality & values to foster deeper connections.

Dating apps overloaded with superficial matching (looks, quick swipe decisions) often leave mature users feeling unseen or frustrated.

Adults 35+ tend to look for relationships that align with their life values, emotional maturity, and long-term goals, not just casual connections.

There is demand for a safe, intentional space where multiple types of bonds are allowed (friendship, collaboration, romance) rather than just romantic matchmaking.

Personality-Based Matching & Archetypes — Users take an archetypal assessment (e.g. “The Hero,” “The Sage,” etc.) to help find deep compatibility.

Multiple Connection Types — Not limited to romantic interests; users can express intent: friendship, collaboration, etc.

Designed for 35+ Adults — Focused on emotional maturity and life stage alignment.

Authentic Profiles — Holistic profile creation to show more than just surface photos.

Safety & Privacy Features—Enhanced identity verification, thoughtful matching, improved safety tools.

Led product design & feature set to tailor experience for the 35+ demographic.

Architected matching algorithm using personality archetypes and value alignment dimensions.

Designed UI/UX to encourage natural, meaningful conversation rather than quick swipe decisions.

Integrated safety & verification features.

Set up subscription pricing (monthly, yearly) and premium feature gating.

Attracts users seeking more than superficial connections — strong retention among those users.

Positive feedback from users about profile depth, compatibility matches, and authenticity.

Differentiated positioning in the dating app space for mature, intentional relationships.