The most underrated part of Instagram isn't the algorithm, t...

The most underrated part of Instagram isn't the algorithm, the Reels trends, or even the content itself.

It's the comments.

I see brands obsessed with going viral, but when I scroll through their engagement, it's just hearts. No conversation. No depth. No community actually invested in what they're sharing.

Comments with substance tell you what resonates. They give you insights into why people connect with your work. They enrich your brand in ways vanity metrics never will.

That's actually how I started writing, people kept commenting on my captions, telling me they valued the words as much as the visuals. The comments revealed what mattered.

If you're chasing virality but ignoring the conversations happening (or not happening) in your comments, you're missing the real signal.

Build for conversation, not just for reach.