I’ve grouped together 10 variations of my work to showcase both the depth and breadth of my campaign experience. Each case highlights a different lever of conversion — from content to email, creative, social, paid, and beyond.

Substack growth – Turned stalled content into community-led subscriber growth.

Seasonal email sales – Designed 3-step sequence (teaser, announce, final push) driving peak conversion.

Multi-market email scale – Overcame client hesitation on frequency; proved more sends grew sales, not unsubscribes.

Creative repurposing – Built 4 performing variations from a single asset with minimal client input.

Executive LinkedIn visibility – Elevated a C-suite presence without “daily posting” burnout.

Instagram organic growth – Rebuilt stagnant clinic account with coherent visuals + personality.

Geo-targeted lead gen – Ran Facebook/Instagram campaigns converting across multiple regions.

Search tactical FOMO – Lowered CPC by sequencing campaigns around urgency + transactional intent.

Video formats – Delivered and directed (script first) engagement by adapting UGC, static-to-motion, and hybrid content.

Campaign planning – Structured multi-channel rollouts balancing paid, organic, and funnel flow.